Alyssa A.BUSHEY

ALYSSA@EDISON360.COM

702-285-6234

INTERNATIONALLY- ENDORSED EXECUTIVE & ENTREPRENEUR WITH A HOSPITALITY
HEART AND 20+ YEARS OF EXPERIENCE EVOLVING ICONIC BRANDS IN NEW AND
INNOVATIVE WAYS.

RESTAURANT GUY SAVOY- LED OPENING OF First US restaurant

PIERRE GAGNAIRE (TWIST)- LED OPENING OF First US restaurant

BOBBY FLAY- LED OPENING OF First restaurant outside of NYC

RAO'S- LED OPENING OF First restaurant outside of NYC

BRADLEY OGDEN- LED OPENING OF First restaurant outside of CALIFORNIA

PAYARD PATISSERIE- LED OPENING OF First restaurant outside of NYC

ESTEFAN KITCHEN- CREATED NEW CONCEPT IN ORLANDO + LED OPENING

JIMMY BUFFET- LED OPENING OF FIRST MEGA RESORT & THREE NEW RESTAURANT CONCEPTS

Nikutei FUTAGO- First US RESTAURANT OUTSIDE OF TOKYO AND HONG KONG

PARTNERSHIPS

CAMPAIGNS

MARGARITAVILLE RESORT ORLANDO

ABOUT

Alyssa Bushey was hired to attract both travelers and
the local market to the newly opened Margaritaville
Resort Orlando in one of the top ranked US cities for
tourism. Alyssa and team created a marketing
campaign that attracts both families looking for
accessible accommodations on their vacation, as well
as couples who are looking for a romantic getaway.

Alyssa and team created a multi-channel marketing
strategy to launch the new mixed-use development
focused on reaching the target demographic of
women between 32-50 using parental phrases with an
ironic twist.

SERVICES

• Market Research
• Content Strategy
• Campaign Development
• Commercial Scripting and Production
• Graphic Design and Production of All Assets
• TV, Billboard, Radio, Digital and Print Advertising
• Social Media
• PR

Chill Changes Everything Campaign

MARGARITAVILLE RESORT ORLANDO

Chill Changes Everything Campaign

KALIK

WHO ARE WE! Campaign Innovation

ABOUT

Following the devastation to The Bahamas by
Hurricane Dorian, the country's oldest beer brand
did not feel very celebratory, nor did it seem right
to start marketing as they had previously.

Heineken Global and the Bahamian Kalik team
hired Alyssa to lead an innovation session to create
a vision and campaign for the company.

The result of that session was that there was no
question of what to do next, but rather a
proclamation. The "WHO ARE WE!" campaign
leaned into the popular Junkanoo chant and had
Kalik leading the charge in uniting and
invigorating the strength and pride of The
Bahamian people.

The campaign ended up generating a 30% growth
in product sales over the campaign period.

BRANDING + MARKETING

ABOUT

Alyssa led and developed the company and brand
architecture, storytelling, websites, branded visuals,
theming and comprehensive marketing for the
$950M mixed-use development, inclusive of 900
single-family residences, a 250-room hotel, five
dining venues, waterpark, shopping, entertainment,
and retail district.

SERVICES

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• Organization and marketing strategy
• Brand development (storytelling + logos + visuals)
• Content strategy, development and management
  (photo and video asset library production)
• Collateral for all four brands including websites
• Public relations strategy (click box for coverage)
• Email marketing
• Social media
• Partnerships
• Community relations

MARGARITAVILLE RESORT ORLANDO

SERVICES PROVIDED

• Branding for ride naming and individual logo
  development
• Marketing Strategy
• Website Design
• Agency Guidance and Alignment
• TV, Billboard, Radio, Digital and Print Advertising

ABOUT

In the land of water park giants, the challenge was to
establish the newly built Island H2O waterpark as the
most immersive and technologically advanced water
park in the world with an innovative marketing
launch strategy.

Opening on the first day of summer 2019, Island H2O
garnered high national and local press reach with a
total viewership of 44Million.

• Featured on Good Morning America and their
  social pages with over 11M views.
• Season Pass holders exceeded 20K for the season
• Won the World Water Park Association "Leading
  Edge" award for innovation

ISLAND H2O LIVE! WATERPARK

NIKUTEI FUTAGO

ABOUT

Nikutei Futago SoHo, the first US outpost of the acclaimed,
exclusive concept from Tokyo, entrusted the development
of their brand story, social media creation and
management and US social presence to me and my team
for their opening in May 2022.

SERVICES

• Communications strategy
• Brand Storytelling
• Website Design Strategy and Copy
• Social Media Strategy, Content and Management
• All Written and Visual Content Creation (videos, graphics and images)
• Community management & reporting across three (3) Social Channels

SERVICES

• Company strategy
• Logo development
• Brand guidelines
• Brand narrative
• Website development
• Collateral

PAOLINA’S by RAO’S

ABOUT

When iconic restaurant and consumer product company
RAO’s decided to create a pop-up restaurant concept for
Rockefeller Center, they contracted me and my team to
develop their brand.

We built PAOLINA’s brand story, narrative, logo and brand
signage uniform package, marketing materials, and sales
collateral.

This was a temporary concept, but we remain as a
strategic marketing partner for RAO’s corporate, ensuring
the brand continues to lead conversations and leave a
legacy in all they do.

DUNCAN WARDLE

ABOUT

Duncan Wardle, the former Head of Innovation and Creativity for The
Walt Disney Company, entrusted the voice of his personal brand and
keynote speaking company, ID8 & INNOVATE to me.

We increased his social following by 55% across all channels with
growth to a 5.3% average engagement rate over 1.3% before we
engaged. The newly refreshed site and copy has driven a 35% growth
YOY in traffic and calls leading to conversions.

Duncan has been featured on Forbes, Fast Company, Inc. and
Entrepreneur as one of the most sought after innovation and
creativity speakers in the world.

SERVICES

• Communications strategy
• Brand Storytelling/ Personal Narrative
• Website Copy
• Social Media Strategy, Content and Management
• All Written and Visual Content Creation (videos, graphics and images)
• Community management & reporting across four (4) Social Channels

SERVICES

• Company strategy
• Logo development
• Brand guidelines
• Brand narrative
• Website development
• Social Media
• Collateral

MY ASPIREMENT (MYA.)

ABOUT

When Camille Wolsonovich, a 30-yr Disney executive
decided to create her own venture, she reached out to me
and my team to develop her brand.

We developed MY ASPIREMENT (aka MYA, because close
friends have nicknames) as a worldwide purpose and
passion-driven movement to reimagine retirement for
women.

​

We created aspirational and inspirational resources, tools,
and services to connect, engage and guide women through
this uniquely transformative life-stage journey.

COMPASS ADVISORS

ABOUT

When hospitality veteran Monica Digilio decided to
leave her post as Chief Human Resources Officer for
Caesars Entertainment, she reached out to me to craft
the brand and all of the messaging for her strategic
consultancy, Compass Advisors.

Since launching less than a year ago, Monica has
secured board positions with top Fortune-rated
companies and consulting work with some of the
most exclusive development and investment firms in
the industry.

SERVICES PROVIDED

• Marketing Strategy
• Brand Guidelines
• Brand Storytelling/ Personal Narrative of CEO
• Logo design
• Website development
• All printed and digital collateral

SERVICES PROVIDED

• Marketing Strategy
• Brand Guidelines
• Brand Storytelling/ Personal Narrative
• Social Media Creation + Management
• Logo design
• All printed and digital collateral

ABOUT

Hospitality sales expert, Megan Schmidt, capitalized
on her past roles with well-known brands, such as
Universal and Margaritaville, to form her own
company Reverie Hospitality Solutions.

She hired Alyssa and team to find her voice and create
her visuals, establishing the perfect mix of southern
hospitality and sophisticated charm.

We provided Megan with a strategic plan and sales
and marketing collateral to continue increasing her
portfolio of clients, with the goal of becoming one
music city’s most trusted sources for group bookings
and event operations.

MIAMI

ABOUT

Entrepreneur and construction and development executive,
Matthew Goldstein hired Alyssa and team to launch his own
project and development management group in 2020.

With vast experience leading projects ranging from $5
million - $2.5 billion projects for hotels and resorts, mixed-
use, and commercial projects, our team also helped amplify
Matt's personal brand with refined messaging for his resume
and social channels.

LEVER GROUP INC

SERVICES

• Brand development
• Brand logo & guidelines
• Brand storytelling
• Website development
• Collateral

SAVE CRYSTAL RIVER

ABOUT

The non-profit organization Save Crystal River knew they
needed to evolve their brand to garner greater awareness and
generate more donations for their cause: saving one of
Florida's most beloved waterways, known for generations as
"The Home of the Manatees".

They hired me and team to reimagine their new brand
structure, messaging, visuals and manage their marketing
strategy, PR and social presence. Where they were in favor of
retaining the "life preserver" in their logo, we gave it a modern
and refined look and feel to meld with the refreshing and rich
new visuals and mission.

SERVICES

• Communications strategy
• Brand Storytelling/ Personal Narrative
• Website Copy
• Social Media Strategy, Content and Management
• All Written and Visual Content Creation (videos, graphics and images)
• Community management & reporting across four (4) Social Channels

SEA & SHORELINE

ABOUT

When new CEO Jeff Huenink took the helm at Sea &
Shoreline, he saw massive potential for the aquatic
restoration company.

Jeff and CMO Heather Herold hired my team and me as
strategic thought partners and to develop the brand
messaging, content and manage social media and media
relations.

In less than two years, the company has gone from being a
$3M to a $60M company, which leadership attributes to our
efforts and due to secured news placements in global
outlets including The Wall Street Journal, The New York
Times, National Geographic, Garden & Gun and CNN.

SERVICES

• Company structure and strategy advisement
• Brand storytelling/narrative
• Social media content development & management
• Media relations

BRANDING | MARKETING | COMMUNICATIONS

DESTINATIONS

DESTINATION MARKETING

Establishing a sense of place for each resort
we had within portfolios meant having strong
partnerships with CVBs, Tourism Councils and
airports. These are a few of the areas where
we worked closest with those leaders to
create collaborative and mutually beneficial
marketing programs.

LAS VEGAS

NASHVILLE

THE BAHAMAS

MAUI, HI

MIAMI

PARK CITY, UT

CRYSTAL RIVER, FL

BEVERLY HILLS

MARGARITAVILLE RESORT ORLANDO

Resort, Spa, Dining, Retail, Waterpark

Branding, Marketing, Sales, Opening

ESTEFAN KITCHEN

Fine-Dining Restaurant

Branding, Marketing and Opening

PENDRY HOTEL GROUP & PENDRY SAN DIEGO

Luxury Urban Resort & Residences

Corporate Branding & Property Groundbreaking

CAESARS PALACE, LAS VEGAS

Marketing & Communications:

- 4,000 Room Resort,

- 30+ Restaurants

- 50,000 sq. ft Spa

- Casino, Poker Room & Sports Book

- 4,000 seat Entertainment Venue

Openings and Communications:

Rao's Las Vegas

Guy Savoy

Francois Payard Patisserie

Qua Baths & Spa

Bette Midler

Cher

Celine Dion

Contracted and led all facets of:

The Hangover

Sopranos

Iron Man

40th Anniversary Celebration

ALL OF THIS AND MORE, I HOPE TO DO FOR YOU.

THANK YOU FOR YOUR TIME AND CONSIDERATION,

Alyssa A.BUSHEY

ALYSSA@EDISON360.COM

702-285-6234