Alyssa Bushey - CASE STUDIES PORTFOLIO

INTERNATIONALLY- ENDORSED EXECUTIVE & ENTREPRENEUR WITH A HOSPITALITY HEART AND 20+ YEARS OF EXPERIENCE EVOLVING ICONIC BRANDS IN NEW AND INNOVATIVE WAYS.

Alyssa A.BUSHEY

ALYSSA@EDISON360.COM

702-285-6234

This is a sample of relevant companies with which Alyssa Bushey has led branding openings partnerships and marketing strategies for across the world

Alyssa Bushey has an expertise and proven success in leading the introduction all marketing channels of world famous chefs and celebrity concepts to the US or new markets for the first time These are restaurant openings of note

RESTAURANT GUY SAVOY- LED OPENING OF First US restaurant

PIERRE GAGNAIRE (TWIST)- LED OPENING OF First US restaurant

BOBBY FLAY- LED OPENING OF First restaurant outside of NYC

RAO'S- LED OPENING OF First restaurant outside of NYC

BRADLEY OGDEN- LED OPENING OF First restaurant outside of CALIFORNIA

PAYARD PATISSERIE- LED OPENING OF First restaurant outside of NYC

ESTEFAN KITCHEN- CREATED NEW CONCEPT IN ORLANDO + LED OPENING

JIMMY BUFFET- LED OPENING OF FIRST MEGA RESORT & THREE NEW RESTAURANT CONCEPTS

Nikutei FUTAGO- First US RESTAURANT OUTSIDE OF TOKYO AND HONG KONG

VIA PARTNERSHIPS AND PRESS ALYSSA INTRODUCED THE WORLD S FOREMOST LEADERS TO NEW MARKETS AND OPPORTUNITIES COVERAGE INCLUDED

PARTNERSHIPS

Thank you so much for the lovely event at the Mandarin my favorite hotel You are the BEST Lisa See New York Times award winning author

HIGH TEA WITH LISA SEE Created a private event for residents and guests at Mandarin Oriental by bringing in NYT best selling author Lisa See for a new book signing Secured event sponsors such as Conde Nast Traveler Mont Blanc pens and Random House to pay for and help promote the event

Partnered with DOM PERIGNON to launch their exclusive and limited collection tribute to ANDY WARHOL 2000 Vintage at a special event for residents top guests and influencers at Mandarin Oriental Las Vegas

When looking for ways to drive more revenue to the bar at Rao s we partnered with Danny DeVito to debut his new Lemoncello line and bartend to delight guests

When launching Rao s new bocce court I worked with Kim Kardashian to come play for an episode on the 2nd season of Keeping Up with the Kardashians

To Our Pal Thank you for all you have done to make Rao s the best saloon in Vegas Ron Straci co owner of Rao s

My dear friend Thank you for helping us Your love and passion has afforded us all great success Love You Frankie Jr Frank Pelligrino Sr co owners of Rao s

While hosting live broadcasts of THE VIEW at Caesars Palace we planned an event for acclaimed journalist Barbara Walters to do a book signing of her memoir at Caesars Palace Forum Shops

To Alyssa You are wonderful Gratefully Barbara Walters

CAMPAIGNS

MARGARITAVILLE RESORT ORLANDO

ABOUT

Alyssa Bushey was hired to attract both travelers and the local market to the newly opened Margaritaville Resort Orlando in one of the top ranked US cities for tourism. Alyssa and team created a marketing campaign that attracts both families looking for accessible accommodations on their vacation, as well as couples who are looking for a romantic getaway.

Alyssa and team created a multi-channel marketing strategy to launch the new mixed-use development focused on reaching the target demographic of women between 32-50 using parental phrases with an ironic twist.

Chill Changes Everything Campaign

SERVICES

Market Research
Content Strategy
Campaign Development
Commercial Scripting and Production
Graphic Design and Production of All Assets
TV, Billboard, Radio, Digital and Print Advertising
Social Media
PR

MARGARITAVILLE RESORT ORLANDO

Chill Changes Everything Campaign

MONTAGE HOTELS & RESORTS

Branding, Marketing, 10th Anniversary Campaign

ABOUT

Post recession, guests wanted more than beautiful spaces. Market research indicated a much deeper and more meaningful reason: they were choosing Montage Hotels & Resorts as their destination to make memories.

The 10th Anniversary of the company was forthcoming, and instead of making it about the group, Alyssa leaned into this learning and created a robust campaign "10 Years of Montage Memories" that aligned the group under a united corporate campaign and expressed energy, emotion and experiences unique to Montage via refreshed imagery and messaging.

"I see the Montage Memories Campaign not only as a community-building tool but also as a brilliantly effective marketing campaign.

Through all this, Montage is also building its next generation of devoted fans, those who will take their families to Montage resorts decades from now."

- Larry Mogelonsky, HotelsMag.com -

KALIK

WHO ARE WE! Campaign Innovation

ABOUT

Following the devastation to The Bahamas by Hurricane Dorian, the country's oldest beer brand did not feel very celebratory, nor did it seem right to start marketing as they had previously.

Heineken Global and the Bahamian Kalik team hired Alyssa to lead an innovation session to create a vision and campaign for the company.

The result of that session was that there was no question of what to do next, but rather a proclamation. The "WHO ARE WE!" campaign leaned into the popular Junkanoo chant and had Kalik leading the charge in uniting and invigorating the strength and pride of The Bahamian people.

The campaign ended up generating a 30% growth in product sales over the campaign period.

BRANDING + MARKETING

MARGARITAVILLE RESORT ORLANDO

ABOUT

Alyssa led and developed the company and brand architecture, storytelling, websites, branded visuals, theming and comprehensive marketing for the $950M mixed-use development, inclusive of 900 single-family residences, a 250-room hotel, five dining venues, waterpark, shopping, entertainment, and retail district.

SERVICES

Organization and marketing strategy
Brand development (storytelling + logos + visuals)
Content strategy, development and management (photo and video asset library production)
Collateral for all four brands including websites
Public relations strategy (click box for coverage)
Email marketing
Social media
Partnerships
Community relations

ISLAND H2O LIVE! WATERPARK

ABOUT

In the land of water park giants, the challenge was to establish the newly built Island H2O waterpark as the most immersive and technologically advanced water park in the world with an innovative marketing launch strategy.

Opening on the first day of summer 2019, Island H2O garnered high national and local press reach with a total viewership of 44Million.

Featured on Good Morning America and their social pages with over 11M views.
Season Pass holders exceeded 20K for the season
Won the World Water Park Association "Leading Edge" award for innovation

SERVICES PROVIDED

Branding for ride naming and individual logo development
Marketing Strategy
Website Design
Agency Guidance and Alignment
TV, Billboard, Radio, Digital and Print Advertising

NIKUTEI FUTAGO

ABOUT

Nikutei Futago SoHo, the first US outpost of the acclaimed, exclusive concept from Tokyo, entrusted the development of their brand story, social media creation and management and US social presence to me and my team for their opening in May 2022.

SERVICES

Communications strategy
Brand Storytelling
Website Design Strategy and Copy
Social Media Strategy, Content and Management
All Written and Visual Content Creation (videos, graphics and images)
Community management & reporting across three (3) Social Channels

PAOLINA’S by RAO’S

ABOUT

When iconic restaurant and consumer product company RAO’s decided to create a pop-up restaurant concept for Rockefeller Center, they contracted me and my team to develop their brand.

We built PAOLINA’s brand story, narrative, logo and brand signage uniform package, marketing materials, and sales collateral.

This was a temporary concept, but we remain as a strategic marketing partner for RAO’s corporate, ensuring the brand continues to lead conversations and leave a legacy in all they do.

SERVICES

Company strategy
Logo development
Brand guidelines
Brand narrative
Website development
Collateral

DUNCAN WARDLE

ABOUT

Duncan Wardle, the former Head of Innovation and Creativity for The Walt Disney Company, entrusted the voice of his personal brand and keynote speaking company, ID8 & INNOVATE to me.

We increased his social following by 55% across all channels with growth to a 5.3% average engagement rate over 1.3% before we engaged. The newly refreshed site and copy has driven a 35% growth YOY in traffic and calls leading to conversions.

Duncan has been featured on Forbes, Fast Company, Inc. and Entrepreneur as one of the most sought after innovation and creativity speakers in the world.

SERVICES

Communications strategy
Brand Storytelling/ Personal Narrative
Website Copy
Social Media Strategy, Content and Management
All Written and Visual Content Creation (videos, graphics and images)
Community management & reporting across four (4) Social Channels

MY ASPIREMENT (MYA.)

ABOUT

When Camille Wolsonovich, a 30-yr Disney executive decided to create her own venture, she reached out to me and my team to develop her brand.

We developed MY ASPIREMENT (aka MYA, because close friends have nicknames) as a worldwide purpose and passion-driven movement to reimagine retirement for women.

We created aspirational and inspirational resources, tools, and services to connect, engage and guide women through this uniquely transformative life-stage journey.

SERVICES

Company strategy
Logo development
Brand guidelines
Brand narrative
Website development
Social Media
Collateral

COMPASS ADVISORS

ABOUT

When hospitality veteran Monica Digilio decided to leave her post as Chief Human Resources Officer for Caesars Entertainment, she reached out to me to craft the brand and all of the messaging for her strategic consultancy, Compass Advisors.

Since launching less than a year ago, Monica has secured board positions with top Fortune-rated companies and consulting work with some of the most exclusive development and investment firms in the industry.

SERVICES PROVIDED

Marketing Strategy
Brand Guidelines
Brand Storytelling/ Personal Narrative of CEO
Logo design
Website development
All printed and digital collateral

REVERIE HOSPITALITY SOLUTIONS

ABOUT

Hospitality sales expert, Megan Schmidt, capitalized on her past roles with well-known brands, such as Universal and Margaritaville, to form her own company Reverie Hospitality Solutions.

She hired Alyssa and team to find her voice and create her visuals, establishing the perfect mix of southern hospitality and sophisticated charm.

We provided Megan with a strategic plan and sales and marketing collateral to continue increasing her portfolio of clients, with the goal of becoming one music city’s most trusted sources for group bookings and event operations.

MIAMI

SERVICES PROVIDED

Marketing Strategy
Brand Guidelines
Brand Storytelling/ Personal Narrative
Social Media Creation + Management
Logo design
All printed and digital collateral

LEVER GROUP INC

ABOUT

Entrepreneur and construction and development executive, Matthew Goldstein hired Alyssa and team to launch his own project and development management group in 2020.

With vast experience leading projects ranging from $5 million - $2.5 billion projects for hotels and resorts, mixed-use, and commercial projects, our team also helped amplify Matt's personal brand with refined messaging for his resume and social channels.

SERVICES

Brand development
Brand logo & guidelines
Brand storytelling
Website development
Collateral

SAVE CRYSTAL RIVER

ABOUT

The non-profit organization Save Crystal River knew they needed to evolve their brand to garner greater awareness and generate more donations for their cause: saving one of Florida's most beloved waterways, known for generations as "The Home of the Manatees".

They hired me and team to reimagine their new brand structure, messaging, visuals and manage their marketing strategy, PR and social presence. Where they were in favor of retaining the "life preserver" in their logo, we gave it a modern and refined look and feel to meld with the refreshing and rich new visuals and mission.

SERVICES

Communications strategy
Brand Storytelling/ Personal Narrative
Website Copy
Social Media Strategy, Content and Management
All Written and Visual Content Creation (videos, graphics and images)
Community management & reporting across four (4) Social Channels

SEA & SHORELINE

ABOUT

When new CEO Jeff Huenink took the helm at Sea & Shoreline, he saw massive potential for the aquatic restoration company.

Jeff and CMO Heather Herold hired my team and me as strategic thought partners and to develop the brand messaging, content and manage social media and media relations.

In less than two years, the company has gone from being a $3M to a $60M company, which leadership attributes to our efforts and due to secured news placements in global outlets including The Wall Street Journal, The New York Times, National Geographic, Garden & Gun and CNN.

SERVICES

Company structure and strategy advisement
Brand storytelling/narrative
Social media content development & management
Media relations

BRANDING | MARKETING | COMMUNICATIONS

DESTINATIONS

DESTINATION MARKETING

Establishing a sense of place for each resort we had within portfolios meant having strong partnerships with CVBs, Tourism Councils and airports. These are a few of the areas where we worked closest with those leaders to create collaborative and mutually beneficial marketing programs.